Online and offline refer here to two different types of marketing strategies. For instance, when a person types an online address into a search engine like Google or Yahoo! the page they are looking at will typically come up as an offline web page. The same thing happens when you type offline address into your search engine like Google or MSN.
But there’s more to online/offline separation than these two simple distinctions! Let me give you an example to illustrate how they interrelate. An offline copy of a web page might be helpful information on a particular topic that you’re studying at home, and you might want to download the offline copy in order to read it on your computer. With today’s web browsers, such as Internet Explorer, this is very easy to do.
The key, however, is not to have your offline version of the web page visible to the user when they have an internet connection. How can you do this? Simple! First, if you’re using a computer that doesn’t support Flash, then don’t even think about using flash. If you can’t read it using internet explorer, then don’t use it to view any offline pages you might access. Simply because it won’t be visible to the user when accessing this page using their current browser, and they will be able to view your online banking page – even if it’s offline – in the manner described above.
If, on the other hand, you have an internet connection that supports flash, then you can use a web cam to take a snapshot of your desktop while you’re online banking. Then save that snapshot to your computer, and access it from there. Your offline banking data will be backed up on your hard drive. You can also print a copy of that snapshot for offline viewing, saving on bandwidth and storage space. This data file can then be imported into your online banking account, in the same fashion as an online bank account information file would be imported. Now, you’re just getting started.
There are times when you must access your offline files from another device, such as a laptop, or a separate piece of hardware. In these cases, there are some ways to make sure that your offline files stay online, while your online banking session is in progress. For example, some companies offer a feature called “web synchronization”. Basically, this feature will ensure that your offline files are synchronized with your online ones. This is a short-term solution to ensuring that all of your offline data stays synchronized while you’re online, and it is also something you can turn on and off as needed, to help you to conserve battery power.
There are some more serious problems, however, that can make it more than necessary to resort to web synchronization. For example, what if you move to a new house but still have internet access through your old phone line? Or what if you move to another state but still have a connection through your cable modem? If your computer crashes hard and all your online databases crash one by one, you’ll be forced to close your browser and lose all of your online information. This is why it’s often a good idea to have two back up services: one for your computer, and one for your phone line. When you need to access your bank’s online database in order to make a purchase or pay bills, you can simply log onto your computer and then connect via your phone line to your online bank, in order to continue where you left off.